As the lead e-commerce digital designer at TOMS, I specialize in email design, web, illustration, and social media content. My approach combines thoughtful, consumer-focused designs with a dedication to brand storytelling, all while thriving under tight deadlines. I introduced a design style that is now integral to TOMS’s brand identity and developed a streamlined process that significantly eased the design team's workload.
My role involves collaborating closely with cross-functional teams to ensure seamless project delivery from concept to execution. Additionally, I create seasonal hand-drawn illustration libraries for the creative team to use, adding a unique touch to our overall visual communications. There are special nondigital projects that I've worked on including an office wall mural and product design.

Email Design & Layouts:

Promotional Digital Assets:

Office Mural Impact Wall:

Product Design - TOMS Shoe Tattoos: