TOMS - DTC Promo Art Creative Direction

These are art concepts I led and designed for past promotional campaigns across email, paid social, and web. For longer and larger sales, it is important to keep each email looking fresh and different to prevent customer fatigue. At the same time, all assets should work together as a cohesive campaign by using campaign-specific elements, while remaining clearly recognizable as part of the brand through strategic use of brand colors and stripes but not forcing it.

Below are some of the strongest performing promos that I designed and directed.